Choose publisher inventory with evidence

Start with the publishing environment

Confirm the website is registered and the domain reviewed. Inspect the content category, ad position, format and destination experience. Domain verification establishes a relationship to the domain; it does not certify every visitor or every page.

Novia’s network combines owned media and approved publisher partners. Optional supplier campaigns are separate channels with separate currency and spend reporting.

Define what quality means for your goal

For a lead campaign, compare attributed enquiries with recorded qualified or won stages. For a traffic campaign, clicks alone do not show whether the landing page was useful. Use your own landing-page analytics where available.

Placement flags in Novia describe observed activity. Many impressions without a click can prompt a creative or placement review. Clicks without conversions can prompt a tracking or destination check. Neither observation proves fraud.

Use exclusions deliberately

Domain, category, contextual phrase and placement exclusions take priority over included placements. Save the reason for an exclusion and avoid making a sweeping decision from a few impressions. Served impressions are not measured viewability.

Publisher readiness

• Review domain ownership and content.
• Choose a supported format and size.
• Confirm page context and placement configuration.
• Understand the native 70:30 publisher/network revenue split.
• Remember that anonymous external serving is not enabled by this private pilot.