Culture & craft Sponsored example
Everyday stories. Extraordinary ideas.
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Built for advertisers.
Made for Nigeria.
Create campaigns for Nigerian audiences across native, display and video. Control your budgets, test your creative, and follow the results in one workspace.
Nigeria first. Currently in private pilot.
Your goals. Your controls.
Illustrative campaign creative
Built around real connections.Nigeria-first targetingBudgets you controlResults you can follow
Reach with purpose.
Grow on your terms.
For ambitious businesses, growing brands
and the teams behind their next campaign.
Your next campaignA clear objective.
A considered placement.
A considered placement.
NigeriaNativeYour budget
From your next idea
to your next campaign.
Bring your creative and an objective. Choose how you want to reach people, keep spending within your limits, and use campaign signals to guide your next move.
- Choose native, display or video.
- Set your audience, schedule and budget.
- Test creative variations against your objective.
- Follow clicks, conversions, CPA and ROAS.
Built around
the way you work.
Small business. Agency. Enterprise.
Find your starting point with Novia Reach.
Illustrative imagery
Big ambition. A clear first step.
Turn your business idea into a considered campaign. Start with your goal, draft creative with the Novia assistant, and set a budget that works for you.
- Guided campaign setup, with budgets in naira.
- AI-assisted plans and copy, reviewed by you.
- Clicks and conversions you can follow.
AI drafts need your review. Funding, creative approval and eligible inventory are required for delivery.
Performance AI.
Your goals, in focus.
Test with purpose. Pace with control.
Learn from the signals your campaigns create.
Optimization tools available in pilot
Novia Reach currently uses statistical, rules-based optimization. Predictive AI models and AI recommendations are planned.
Give your strongest creative more room.
Test approved variations against the same objective. Performance allocation uses your observed clicks or attributed conversions to guide rotation, while continuing to explore alternatives.
Explore optimizationExplore a sample decisionIllustrative data
Sample signals · 10,000 impressions per creative
| Creative | Clicks | Conversions |
|---|---|---|
| Creative A | 180 | 9 |
| Creative B | 120 | 30 |
Creative A leads for this sample goal.
This preview uses Novia Reach’s current allocation rule. It is not a campaign result or a prediction of future performance.
Building toward predictive AIPlanned: performance forecasting, predictive bidding and AI-assisted recommendations. Not active in the current pilot.
Find your format.
Make your connection.
Different stories deserve different spaces.
Bring your creative to a placement that fits.
Part of the story.
Thoughtful recommendations that sit alongside the content people came to read. Bring up to four relevant campaigns into a single native widget.
Illustrative layouts and AI-generated campaign imagery. These are examples, not live advertisements or customer endorsements.
From a first step
to a real connection.
Take a look inside 01
Make it yours.
Start with an advertising objective. Choose your creative format and define the action you want people to take.
02
Find the right fit.
Set your audience, placements, schedule and budget. Submit your creative for review before delivery.
03
Keep a clear view.
Follow impressions, clicks and attributed conversions. Test alternatives and refine your campaign with clearer signals.
Every campaign.
A clearer view.
Build on Novia Reach publisher inventory, with campaign controls and placement-level reporting in one place. Approved external buying can extend your options when you’re ready.
Your budget stays in your hands.Daily limits, total limits and pacing controls.
Reviewed before it reaches a reader.Website verification and creative approval.
A clear line from activity to reporting.Campaign, creative and placement breakdowns.
noviareach advertising network by NoviaHow the network connects
Your media
Publisher partners
Novia Reach networkRelevant placements.
Considered connections.
Considered connections.
Your next campaign
Additional supplier buying is available only when approved accounts and integrations are configured.
Create native, display and video campaigns for Nigerian audiences. Choose contextual and geographic targeting, approved placements, budgets and schedules in the advertiser workspace.
The pilot includes statistical creative allocation, rules-based pacing and conversion attribution. The sample decision on this page uses our current allocation rule. Predictive AI models, forecasting and AI-assisted recommendations are planned, not active features.
Set daily and lifetime budgets, choose pacing and define campaign start/end dates. Available funds and approval requirements are checked before accepted impression charges. You can pause approved campaigns.
External buying is optional and separate from Novia Reach publisher delivery. Taboola access requires approved accounts and configured API credentials. StackAdapt requires approved partner documentation and access.
Novia Reach is currently an owner-private pilot. Authorized users can explore the workspace. Public publisher delivery, funding and approvals must be configured before live campaigns can run.
Publisher partnerships are managed separately. A publisher can register a website for domain verification and placement review. Use the publisher partnership link in the footer to access that workspace.
Your next campaign.
Make it count.
Bring your ambition.
Build your creative.
Take control of your next campaign.
Private pilot · Authorized sign-in required · Live delivery requires activation