Choose a format that fits the placement

Native and responsive

Native ads combine an image and headline in publisher recommendation placements. Headlines may contain up to 90 characters. Upload PNG, JPEG or WebP images up to 3 MB; 1200 × 628 is a recommended source size, with cropping dependent on placement.

Responsive campaigns accept 2–5 headlines, 1–3 descriptions of up to 160 characters, and up to four images. Novia creates up to five explicit combinations for review. Inspect the combination, rather than assuming every headline and image works together.

Fixed display

Supported display sizes are 300 × 250, 320 × 50 and 728 × 90. The creative and placement must have an eligible matching size. Keep essential text readable in the actual slot, especially the small mobile banner.

An approved ad can still be ineligible for a placement because of format, size, targeting or exclusions. Preview the supported layout before submitting.

Video

Upload an MP4 up to 15 MB and a poster image within the image limit. Video delivery requires an eligible video placement. A recorded video event does not by itself prove viewability or an independently verified completed viewing.

Creative review checklist

• Match the headline and image to a factual offer.
• Check the destination and any terms on a phone.
• Keep important subjects away from crop edges.
• Use a legible logo if supplying one.
• Review every responsive variation; approval of one does not approve the others.